Australia's Telstra has announced a revamping of its divisions, to create four main groups - customer-facing units, product-based business units, a newly consolidated operations unit, and corporate support units - as well as the new International division, Sensis, and Telstra Wholesale.

Telstra CEO David Thodey said the changes were another step towards implementing the refreshed strategy that he had outlined to investors and shareholders in recent weeks.

"Today I am taking another step to organise Telstra around our core strategy: to compete in the fastest-growing markets in Australia and overseas, lead the industry by investing in new products and services, and deliver a better experience for our valued customers," Mr Thodey said.

Mr Thodey also announced that Holly Kramer, Group Managing Director, Telstra Product Management, had decided to leave Telstra to pursue other opportunities.

Mr Thodey said Telstra's product portfolio would be divided into two specialist groups: PSTN, Fixed Broadband, BigPond & Media to be headed by Justin Milne; and Wireless, Data, Applications & Services to be headed by Philip Jones on an acting basis.

"These new groups will help us focus on opportunities in markets that are most important for Telstra's future, like the 'digital home'. This structure will allow us to continue to innovate and provide leading-edge products and services that meet our customers' needs," Mr Thodey said.

Mr Thodey said the new International unit headed by Tarek Robbiati would bring together all of Telstra's Asian assets and expertise into one dedicated unit for the first time. He said Sensis would remain responsible for product expertise within the Chinese media assets. Mr Thodey also said that Telstra would operate its New Zealand and Australian businesses as part of a single trans-Tasman market.